Video Content Marketing in 2017 will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos can generate 800% more conversions. Though content marketing has been heralded as an essential specialism over the past few years, video is equally, if not more deserving of your mastery.
It’s unsurprising that YouTube is the world’s second largest search engine – video content is easy to consume and generates enhanced levels of engagement. It’s a formidable marketing platform that is often underused due to a lack of necessary skills. If you take the time to truly understand video content marketing, you’ll be able to reach a much larger audience and make your brand distinct and memorable.
Make the most of meta-descriptions and tag your videos with keywords in order to optimize them for search, not only YouTube but Google and its peers too. From a content perspective, learn to storyboard and execute videos that anticipate your target audience’s needs and interests, and convey your brand in a creative, humanizing way. Look to well-established brands such as Guinness and Apple – though you may not be able to emulate their budget, there’s a lot you can learn from their ability to craft a compelling story.