As Digital Marketer, you’ve been so busy creating, measuring and monitoring your own digital marketing campaigns that you’ve forgotten one teeny, tiny, kind-of-essential element. One sly movement from a crafty competitor can change everything. You need to check your competitor!
You can use one of 3 tools that help you check your website and your competitor, here is the list :
Google Alerts is a great tool that helps you not only monitor your own mentions but also those of your competitors. You can monitor mentions by your competitor’s name, by keywords or by both. What’s more, if you don’t want to be annoyed by a barrage of emails, you can limit how often you receive an alert.
For example, you can request to receive an immediate alert as soon as a fresh mention arrives or you can limit your alerts to once a day. Similarly, if you don’t wish to be emailed there’s an option that allows you to set up a feed so you can check updates at your own pace.
Extra Tip: Identify the topics your competitors are writing about to receive quality links. Are they any good? Perhaps you could tap into some of their most popular subjects and come up with your own unique content angles.
Another strategy is to identify what your competitors are not writing about. You can then take on the topics your competitors are neglecting and claim them for your own. Remember: your readers need a reason to choose your site over anyone elses.
Use Google Alerts for free here: https://www.google.com/alerts
Moz’s Open Site Explorer
Moz’s Open Site Explorer is one of the best tools in the business, allowing you to follow your competitors’ link-building efforts. You can get an overview of your competitors’ backlinks by PageRank, domain authority and anchor text for free. Website scores are derived from elements like site trust, total amount of external equity-passing links and more.
The best part? It allows you to compare up to five sites at one time. Once you’ve entered each URL you want to track, you’ll receive a beautifully-designed table that displays the scores of each of your sites along with an in-depth breakdown of each score.
Extra Tip: Take note of any links coming from quality news sites and authoritative sources. Are there certain influential websites or individuals who are continuously mentioning and linking to your competitor? Make a list of your competitor’s influencers, adding in (in your opinion) the reason their website was mentioned.
Then review your own inbound strategy. Instead of merely copying your competitors, try and select your own (better) influencers and content angles that might compel them to link to your website.
Use Moz’s Open Site Explorer: http://moz.com/researchtools/ose
HubSpot’s Marketing Grader
Marketing Grader is a free tool from HubSpot that gives you an overall marketing score and categorizes your results into five key areas: blogging, social media, SEO, lead generation and mobile. To access the data all you need to do is enter a URL and your email address. This makes it super easy to check your competitors’ scores too.
Each key category contains a best-practice checklist. This allows you to quickly see the areas in which your competitors are performing well along with the main marketing elements they are missing. For example, if your competitors don’t have an RSS feed, email subscription option or authoritative sources linking to them, Marketing Grader will let you know.
Extra Tip: Invest in the areas your competitors are missing to help you create a unique selling point and set yourself apart from the competition. For example, if your competitor doesn’t have a blog you can keep yours updated with regular, fresh content to give your website a competitive SEO advantage. Similarly if they don’t have a responsive mobile site you can invest in yours and use it as a marketing advantage.
Use HubSpot’s free Marketing Grader here: https://marketing.grader.com